October 29, 2008

Armani's 'Posh' New Underwear Model


Victoria Beckham is following in the footsteps of her hubby, David. The Spice Girl has signed on to launch Giorgio Armani's new Emporio Armani underwear collection next spring.

"Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?" Armani said in a press release. "Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business."

Her husband David recently got nearly naked in new ads for Emporio Armani's autumn/winter 2009 collection.

They debuted on a giant mural facing Macy's in San Francisco in June.

He previously told Jay Leno that he was "quite nervous" stripping down because "my mom was going to see it."

When the ads came out, he said, "she was the first one to call me and say, 'What are you doing?' I tried explaining it to her, but she didn't really get it."

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